Sample Quality Committee

The Sample Quality Committee designs research to provide insights into methods to improve sample quality for media measurement.

If you are a current Nielsen Client and are interested in participating on this committee, click here to share your interest.

Chair

Ceril Shagrin

Committee Members

Ann Casey
Leah Christian
Laura Cowan
Nancy Gallagher
Gary Heller
Belia Jimenez
Pat Liguori
Michael Link
Billy McDowell
Christine Pierce
Beth Rockwood
Maggie Strickland-Vice Chair

Videos

• Local Measurement Mini-Summit-Time Life Presentation-October 8, 2013
• Richard Zackon at The Advertising Research Foundation Audience Measurement conference - July 9, 2010
  

Documents

• Local Measurement Mini-Summit Deck-October 8, 2013
• Mini-Summit 2010 Agenda (.pdf)
• Mini-Summit 2010 Audio replay (.mp3, 89 MB)
• Martin Frankel, Baruch College, CUNY – (Statistics-.pdf)
• Ceril Shagrin, Univision; Chair, CRE Non‐response Committee (Purpose-.pdf)
• Paul J. Lavrakas, Independent Consultant (Study Design-.pdf)
• Jennie Lai, The Nielsen Company (Execution-.pdf)
• Ashley Bowers, University of Michigan (Analysis-.pdf)
• George Ivie (Nonresponse and the MRC-.pdf)
• Michael Link, The Nielsen Company (Beyond Nonresponse-.pdf)
• Mike Hess (Statistical Inference-.pdf)
• Susan Cuccinello, TVB; Vice‐Chair, CRE (Insights to Practice-.pdf)
• Mini-Summit 2010 Slide Presentations
• Presentation to Advertising Research Foundation  June 22, 2010 (.pdf)
• Presentation to CRE May 11, 2009 (.pdf)
• CRE Meter Report March 31, 2009 (.pdf)
• CRE Report Diary March 9, 2009 (.pdf)
• Television Household Questionnaire(.pdf)
• Committee Update - February 15, 2007
• Diary Bias Proposal - February 20, 2006