News
August 6, 2014
Consumers' desire to stream video content on TV screens will drive content device purchases
June 23, 2014
CRE adds members from Havas, Universal McCann and Radio Industry, among others
April 10, 2014
CRE releases additional Social Media Findings
March 24, 2014
CRE announces findings of Social Talking TV 2
December 12, 2013
CRE adds members from Gannett, MoffettNathanson and Warner Bros. TV
December 2, 2013
CRE launches Ethnography of Consumers Video Viewing Habits
October 13, 2013
Non-Response Remains a Challenge for Local-TV Diary Samples, Despite improved Methodologies
CRE Study finds Widening Relative Error in Television Diary Samples
September 24, 2013
CRE adds members from ESPN and Palisades Media Group
July 24, 2013
Latest Findings from Council for Research Excellence's "TV Untethered" Study
June 25, 2013
CRE announces findings of Social Media TV-Academic Review
June 20, 2013
CRE adds members from Kimberley-Clark, Magna Global, Tribune, Twitter
June 14, 2013
CRE Digital Committee Issues RFP for New Ethnographic Study
June 10, 2013
CRE announces findings from its "Talking Social TV Study"
CRE Announces White Paper on Marketing Mix Models
June 3, 2013
CRE announces findings from it's "TV Untethered" study of Mobile TV Viewing
December 19, 2012
Proliferation of Video-Consumption Devices Presents Dilemma for Audience Measurement
November 27, 2012
Council For Research Excellence Launches Study of Impact of Mobile-Device Usage On TV Viewing
CRE Press Release (.pdf)
October 3, 2012
Council For Research Excellence Adds Members From Hulu, Lin, Omnicom, Scripps Networks Interactive, TVB, Viacom
CRE Press Release (.pdf)
August 6, 2012
Council For Research Excellence To Study The Relationship Between Social Media Use and TV Viewing
CRE Press Release (.pdf)
June 22, 2012
Council for Research Excellence Issue #3 Newsletter
Learn More >>
May 8, 2012
Council for Research Excellence to Examine Ways to Improve Diary Samples in Local TV Markets
Learn More >>
April 4, 2012
Digital Publishers' User-Data Collection Is Inconsistent, Council For Research Excellence Study Finds
Learn More >>
March 30, 2012
CRE To Study Impact on TV Viewing of Media Consumption on Mobile Devices
Learn More >>
March 29, 2012
Council For Research Excellence Adds Members Representing AMC Networks, Google, Media Storm
Learn More >>
June 14, 2011
CRE Establishes Database for Study of User Experience
Learn More>>
June 8, 2011
Council For Research Excellence Selects Ernst & Young For Study Of Methods For Measuring The Digital Audience
CRE Press Release (.pdf)
March 23, 2011
Council for Research Excellence Adds Members Representing NBC Universal, Nomura Securities, Riester
CRE Press Release (.pdf)
February 22, 2011
CRE to Study User Experience on Multiple Video Screens and Formats
CRE Press Release (.pdf)
February 10, 2011
CRE Issues RFP to Study Digital Audience Measurement
CRE Press Release
October 19, 2010
News Release Announcing MC&E Research Review RFP
CRE Press Release (.pdf)
June 21, 2010
CRE Studies Non-Responders
Mediaweek
June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
CRE Press Release
May 24, 2010
Broadcast's Youth Market Starts at 44
Advertising Age
May 10, 2010
Initial data-mining from video consumer mapping (VCM) study shows commercial exposure
CRE Press Release
March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
CRE Press Release
November 4, 2009
The CRE’s Re-Affirms Difficulty of Measuring Media Usage in the Workplace
CRE Press Release
July 10, 2009
Quotes about the Video Consumer Mapping Study
May 24, 2009
As TV Dwindles, It Still Leads
The New York Times
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle
Broadcasting & Cable
April 1, 2009
Video Watching: Live TV Still King
Study Watches People Watch Commercials
TVWeek
March 30, 2009
Younger Boomers consume more Video Media than any other group
HispanicAd.com
Study: In-home TV viewing still dominates
CED Magazine
Study: Tube Still Tops
The Washington Times
New Devices Impactful, But TV Still Rules
Mediaweek
March 28, 2009
US Adults Average Eight Hours A Day Looking At Screens
Red Orbit
Americans watch screens 8.5 hours per day
UPI
March 27, 2009
Boob tube vs. YouTube: traditional TV still dominates
Ars Technica
Americans spend eight hours a day on screens
AFP
'Live' TV Still Rules
Adweek
8 Hours a Day Spent on Screens, Study Finds
The New York Times
March 26, 2009
Ground-Breaking Study of Video Viewing Finds Baby Boomers Age 45-54 Consume More Video Media Than Any Other Group
CRE Press Release
March 16, 2009
Major Research Report Expected To Explode TV Viewing Myths
Broadcasting & Cable