Research
2014
Longitudinal Ethnography and Acceleration Studies
Ethnographic studies of consumers’ video-viewing habits:
Findings from a completed acceleration ethnography designed to help determine consumers’ likely future video-device purchases
Interim findings from an ongoing, two-year longitudinal ethnography, scheduled for completion in 2015
Date Issued: August 6th, 2014
Research Associate: GfK
Committee: Media Consumption and Engagement and Digital Research Committees
Documents
- Longitudinal Ethnography and Acceleration Studies August 6th, 2014 (.pdf)
Videos
- Longitudinal Ethnography and Acceleration Studies August 6th, 2014 (Link)
Talking Social TV 2
An in-depth follow-up to the CRE’s 2013 “Talking Social TV” study of the relationship of social media use and TV viewing.
Date Issued: April 10th, 2014
Research Associate: Keller Fay Group, Nielsen
Committee: Social Media Committee
Documents
- Talking Social TV 2 April 10th, 2014 (.pdf)
- Talking Social TV 2 ARF presentation March 24th, 2014 (.pdf)
Videos
- Talking Social TV 2 Time Life Bldg Presentation April 10th, 2014 (Link)
Research Quality in an Age of Big Data
A presentation and discussion focused on quality issues of Big Data and audience measurement, as a forerunner to the development of a CRE Big Data Primer.
Date Issued: February 11th, 2014
Research Associate: Pre-Meditated Media
Committee: Big Data Committee
Documents
- Research Quality in an Age of Big Data February 11th, 2014 (.pdf)
Videos
- Research Quality in an Age of Big Data Time Life Bldg Presentation February 11th, 2014 (Link)
2013
Diary Market Ratings Analysis
A study of ten years of relative standard error in Nielsen diaries.
Date Issued: October 8th, 2013
Research Associate: BIA Kelsey, Nielsen
Committee: Local Measurement
Documents
- Local Measurement Mini-Summit October 8th, 2013 (.pdf)
Videos
- Local Measurement Mini Summit October 8th, 2013 (Link)
Response Bias Revisited
A study that evaluated response bias in address-based samples.
Date Issued: October 8th, 2013
Research Associate: Nielsen, RTI
Committee: Sample Quality
Documents
- Local Measurement Mini-Summit October 8th, 2013 (.pdf)
Videos
- Local Measurement Mini Summit October 8th, 2013 (Link)
Neurological Assessment of Cross-Screen Advertising
A neurometric comparison of PC vs. TV video consumption.
Date Issued: June 13th, 2013
Research Associate: Nielsen Neurofocus
Committee: Digital
Documents
- Neurological Assessment of Cross-Screen Advertising June 10th, 2013 (.pdf)
Talking Social TV
A study to understand the relationship of Social Media use and TV viewing.
Date Issued: June 11th, 2013
Research Associate: Keller Fay Group, Nielsen, academic review led by Dr. Peter Fader, professor of marketing at the University of Pennsylvania's Wharton School
Committee: Social Media
Documents
- Talking Social TV Academic Review Webinar June 25th, 2013 (.pdf)
- Talking Social TV Overview of Results Presentation June 25th, 2013 (.pdf)
- Talking Social TV ARF Presentation June 11th, 2013 (.pdf)
Videos
- Talking Social TV Time Life Bldg Presentation June 25th, 2013 (Link)
The Current State of Marketing Mix Models
A review of approaches, data and use of marketing mix models.
Date Issued: June 10th, 2013
Research Associate: Sequent Partners
Committee: ROI
Documents
- The State of Marketing Mix Models Deck September 20th, 2013 (.pdf)
- The State of Marketing Mix Models White Paper July, 2013 (.pdf)
- The State of Marketing Mix Models ARF Presentation June 10th, 2013 (.pdf)
Videos
- The State of Marketing Mix Models Time Life Bldg Presentation September 20th, 2013 (Link)
TV Untethered
A study comparing video viewing on TV's, PC's and mobile devices.
Date Issued: June 10th, 2013
Research Associate: Chadwick Martin Bailey
Committee: Media Consumption and Engagement
Documents
- TV Untethered TreeNet Webinar August 1st, 2013 (.pdf)
- TV Untethered Presentation July 24th, 2013 (.pdf)
- TV Untethered White Paper June 10th, 2013 (.pdf)
- TV Untethered ARF Presentation June 10th, 2013 (.pdf)
Videos
- TV Untethered Event Time Life Building Presentation July 24th, 2013 (Link)
Video Ad Viewability on Peripheral Devices
A review of published research on viewable impressions.
Date Issued: April 8th, 2013
Research Associate: Pre-Meditated Media
Committee: Digital
Documents
- Video Ad Viewability on Peripheral Internet Devices April 8th, 2013 (.pdf)
2012
The Evolution of the Set-Top Box
A study of the growing number of video-consumption/delivery devices and the tuning that occurs on these devices.
Date Issued: December 19th, 2012
Research Associate: One Touch Intelligence
Committee: Return Path Measurement
Documents
- The Evolution of the Set-Top Box: Current and Future Trends Affecting Return Path Data Measurement December 19th, 2012 (.pdf)
Can Publisher Data Play a Role in the Digital Advertising Ecosystem?
A study of digital publishers' practices in the collection and handling of user data.
Date Issued: April 3rd, 2012
Research Associate: Ernst & Young LLP
Committee: Digital
Documents
- Can Publisher Data Play a Role in the Digital Advertising Ecosystem? April 3rd, 2012 (.pdf)
2011
Study of Media-Related Universe Estimates
A survey of independent households' media-related equipment in the Dallas-Fort Worth DMA.
Date Issued: July 21st, 2011
Research Associate: Ernst & Young LLP, Nielsen
Committee: Universe Estimates Committee (Committee on hiatus)
Documents
- Media Related Universe Estimates September 20th, 2011 (.pdf)
- Media Related Universe Estimates Webinar July 21st, 2011 (.pdf)
UX The Video User Experience
A review of research studies on the video-user experience on multiple screens and formats.
Date Issued: June 14th, 2011
Research Associate: BIA/Kelsey, George Washington University
Committee: Media Consumption and Engagement
Documents
- Study of User Experience ("UX") on Multiple Video Screens and Formats June 14th, 2011 (.pdf)
- UX database link June 14th, 2011 (Link)
2010
Measuring the Un-Measured Viewer
A study of response bias in TV meter and diary panels.
Date Issued: June 21st, 2010
Research Associate: Nielsen, RTI and an academic team led by University of Michigan Professor Robert Groves providing independent evaluation
Committee: Sample Quality
Documents
- Presentation to Advertising Research Foundation June 22nd, 2010 (.pdf)
Video Consumer Mapping Study Data Mining
Additional data from the CRE's 2009 Video Consumer Mapping Study.
Date Issued: May 10th, 2010
Research Associate: Ball State University, Nielsen, Sequent Partners
Committee: Media Consumption & Engagement
Documents
- Video Consumer Mapping (VCM) Data Mining Study Commercial Viewing Charts May 10th, 2010 (.pdf)
- VCM Data Mining Final Report May 10th, 2010 (.pdf)
The State of Set-Top Box Viewing Data
A study of the state of set-top box measurement.
Date Issued: March 9th, 2010
Research Associate: Tim Brooks, Jim Dennison and Stu Gray
Committee: Return Path Measurement (formerly Set-Top Box)
Documents
- Set-Top Box Study Full Report February 24th, 2010 (.pdf)
2009
Video Consumer Mapping Study
A landmark $3.5 million national study of usage habits across all media for which observers were embedded in some 400 consumers' homes.
Date Issued: March 26th, 2009
Research Associate: Ball State University, Nielsen, Sequent Partners
Committee: Media Consumption and Engagement
Documents
- VCM Client Presentation March 26th, 2009 (.pdf)
- VCM Briefing March 26th, 2009 (.pdf)
- VCM Appendix March 26th, 2009 (.pdf)
- Video Consumer Mapping (VCM) Key Findings Report March 26th, 2009 (.pdf)
2006
Marketplace Practices Study
A study to examine actual use of local TV data in buying and selling.
Date Issued: December 1st, 2006
Committee: Marketplace Practices Committee
Documents
- "Marketplace Practices" Study December 1st, 2006 (.pdf)