Big Data - Committees - Committees - The Council for Research Excellence

Big Data

The challenges of traditional, sample-based market research continue to rise in our dynamic, fragmented media landscape.   At the same time, accessibility to large data sets from almost any business or personal sector (including our own physiological responses) is driving increased demand and innovation within the data sciences.

The goal of the Big Data Committee is to explore the growing intersection of these two disciplines, identify and create informed dialogue around the critical questions this intersection creates, and explore methods, techniques and approaches to improve the quality of big data solutions.

 

Chair

Stacey Schulman

Committee Members

Jackie Bergeron
Michele Buslik
Jon Cogan
Laura Cowan
Pete Doe
Janice Finkel-Greene
Sam Garfield
Tanya Giles
Paul Hockenbury
George Ivie
Annette Malave
Patricia Marsden
Michele Meyer
Dan Murphy
Rosemary Scott
Ceril Shagrin
Howard Shimmel-Vice Chair
Alex Terrazas
Robin Thomas

Documents

Research Quality in an age of big data February 11, 2014 (deck)

 

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