Jed Meyer

US Research Director Annalect

Jed Meyer serves as US Research Director for the Annalect, part of Omnicom Media Group. Jed is focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source.

Prior to joining Annalect, Jed spearheaded Nielsen’s entry into both online ratings and set-top box data. He drove Nielsen's challenge to the then-entrenched market leader Media Metrix (now comScore). Meyer also conceptualized and brought to market Nielsen DigitalPlus, a ground-breaking new approach to audience measurement by partnering with local cable companies to incorporate data from their digital set top boxes into traditional Nielsen measurement approaches. On the global level, he championed the China Media 2.0 strategy, moving the company away from legacy product lines and towards a dynamic locally-lead joint venture focused on advanced audience analytics.

He holds a BA from Columbia University.