Janice Finkel-Greene

EVP/Director of Buying Analytics Magna Global

At Magna Global, the strategic worldwide media unit of the Interpublic Group, Janice works with the forecasting, insights and negotiation divisions to manage and mine data for all media channels.

With over 20 years of experience, Janice is familiar with the entire media process from high-level executive overviews to unit-level ratings detail.

Focused on making large datasets available and actionable for users, Janice is a staunch advocate of finding technological solutions for media challenges. This mission encompasses such data-driven enterprises as audience measurement, campaign tracking, media audits and client reporting.

She serves on several influential committees, including the CIMM TAXI Steering Committee, CIMM Set-top-box Committee, Nielsen Customer Alliance and the Media Rating Council.  Additionally, she is the present chair of Arbitron’s Agency Advisory Board and the 2008 Mediaweek All Star for Research. 

Prior to joining the team at Magna, Janice worked at Initiative in Local Broadcast and then moved to Futures and Technology. She received her Bachelor of Arts degree from Douglass College. 

Janice is a fitness enthusiast, a health-conscious cook, an avid reader and an expert knitter. She resides in New York City.