Jeffrey Graham

Global Ad Research Director Twitter

Jeffrey Graham leads advertising research globally for Twitter. His team focuses on helping marketers understand the value of Twitter investments, and in using Twitter data to improve their entire marketing mix. He works with Nielsen in a number of areas, including the roll-out of the Twitter/Nielsen TV ratings efforts. Prior to Twitter, Jeffrey led advertising research for the Americas at Google.

Jeffrey has held several senior positions on the agency side. Most recently, we served as EVP, Worldwide Director of Performance at Initiative where he led the transformation of the company’s product, culture, and client relationships to align with measurable business outcomes. He was responsible for the growth of analytics as a discipline and revenue stream across Initiative markets in more than 50 markets across the globe.

Jeffrey was also Senior Vice President, Director of Strategic Research and Accountability, at Starcom MediaVest, where he led the company’s accountability practice for its largest North American client, Procter & Gamble. At SMG, he was a core member of the P&G global team charged with identifying, developing, and piloting next generation cross-media marketing pre-testing and ROI measurement.

On the media owner side, Jeffrey worked at The New York Times, where he was Executive Director, Customer Insight, responsible for all corporate research, including advertising research, marketing and Web analytics, data mining, and strategic research. In this role, Jeffrey provided data and strategic guidance in support of new revenue models for the company.

Jeffrey was also on the startup team at Dynamic Logic, a marketing effectiveness research company, where he led client services and research development. He was responsible for creating the company's cross-media products which have been used by many of the world's top advertisers. Dynamic Logic was sold to WPP in 2004.

Jeffrey was awarded a Ph.D. in Sociology in 2009 for his work on rumor control. He has published more than 100 articles on digital research, measurement, and strategy. He lives in Brooklyn, New York, with his wife, Maria, and his two children, Christina and Paul. His hobbies include triathlons and marathon swimming.