Michele Buslik

Senior Vice President, Director Media Research TargetCast TCM

Michele is an innovative thinker with skills that translate new ideas and systems into practical applications. At TargetCast TCM, she is responsible for directing the recommendation and implementation of syndicated research resources throughout the agency to provide superior communication planning and implementation services for our clients. 

Working closely with the planning and consumer insight teams, she is also instrumental in developing proprietary applications that enhance media insights and accountability.  Several such applications include incorporating client sales data with syndicated resources to develop client-specific channel ratings; development of broadcast and digital video delivery; Spanish-language and General Market ratings integration and delivery analysis.

Prior to joining TargetCast, Michele held the position of SVP, Research Director at MediaVest in the multi-brand Coca-Cola AOR group. An early innovator, as SVP, Media Research Director at WRG/BDDP Michele developed the first personal computer-based multi-media reach and frequency model used for evaluating alternative plan efficiencies and delivery for P&G.  Her experience covers the gamut from CPG, automotive, telecommunications and health care clients.

Michele is former President of the Radio & TV Research Council, member of the Radio Advertising Effectiveness Lab (RAEL) and CASIE Internet Research Committees.  She currently represents TargetCast on the AAAA’s Media Measurement Committee and on the Board of the MRC Media Ratings Council. She also serves as a Board Member of the Council for Research Excellence, which was established by Nielsen Media Research to foster improvement in the measurement and accountability of all video platforms.