Cheryl Brink

VP Digital Research & Analytics Scripps Networks

Cheryl Brink, VP Digital Research & Analytics at Scripps Networks, has worked in media research for twenty-nine years, with the last thirteen focusing on digital (Web and Mobile). Since 2006 Cheryl has led research activities for Scripps' digital properties (FoodNetwork.com, HGTV.com, TravelChannel.com, etc.). Responsibilities include syndicated audience measurement, advertising effectiveness, primary and secondary research, and web analytics in support of digital sales, site development/refinement and marketing. Prior to joining Scripps Cheryl headed Research for CNET Networks (now part of CBS) focusing on research to support sales, advertisers (market intelligence) and finance. Throughout this thirteen year period Cheryl used a broad cross-section of Nielsen services including NetView, @Plan, HomeScan, AdRelevance, Video Census, ODM, and recently OCR, and has dived deeply into methodological issues with Nielsen on a number of these products. Cheryl also works with similar services from other providers. Cheryl is active in the MRC on the digital committee.

Prior to moving to digital Cheryl spent seven years heading Research at PC World Magazine supporting Sales and Editorial. In that capacity Cheryl was involved in multiple aspects of audience measurement research, working closely with MRI and other research vendors. Cheryl presented at the Readership Symposium on audience measurement issues.

Cheryl started her media career at Foote, Cone & Belding, San Francisco, conducting research to support advertising development and effectiveness measurement. Cheryl began her research career in New York at Yankelovich, Skelly & White.